Creative media & experiences
An independent creative media company bringing brands, culture and people together through visual storytelling, content production and meaningful experiences.
Studio, Journal, Travel, Culture, Experiences, UGC, Brand collabs, Photography, Film, Poetry, NYC, Worldwide
01 — Iidiosyncratic
Two branches of one vision: Studio, delivering creative campaigns and commercial productions for brands and destinations, and Journal, documenting travel, culture and original stories through film, photography and publishing.
02 — Studio
The commercial side: brand collaborations, UGC, photography, videography, hospitality and tourism campaigns, creative direction, and commercial storytelling. Every project is quoted on its deliverables and usage. Pick one to start an inquiry.
Three steps.
Brand collaboration · Ongoing
Malcolm models for Red Letters and creates content featuring the brand's clothing, as an ongoing partnership.
Affiliate link: Malcolm may earn from purchases made through it.
Travel feature · Sep 2026
An ATV tour through Ataco with Ataco Buggy Tour El Salvador, posted to Malcolm's Instagram with the tour company tagged.
Malcolm rode with Ataco Buggy Tour El Salvador during his time in El Salvador and shared the trip on Instagram, tagging the company and giving his guide, Jose, a shout-out so followers would know who to ask for.
Studio · Vertical
Shot vertical and cut to work with the sound on or off, ready for Reels, TikTok, and Shorts.
@thelifeof_iidio on TikTok ↗
03 — Founder
Founder & Creative Director
Iidiosyncratic was founded by Malcolm Williams, a New York-based creative, photographer and storyteller with a passion for exploring the world through visual expression.
Driven by curiosity and a desire to experience life beyond the ordinary, Malcolm’s work draws inspiration from travel, culture, people and the unique perspectives that shape our experiences.
His approach brings together creative direction, visual storytelling and an appreciation for individuality — helping brands communicate their identity while developing original stories and experiences through Iidiosyncratic Studio and Journal.
At its core, Iidiosyncratic represents a belief that creativity should not be confined to convention. It is a platform for exploring ideas, connecting people and creating work that resonates beyond the frame.
Counted from his public profiles and the book listing, Sept 2026.
“Life is meant to be lived. Oh, the stories we’ll tell.”
04 — Contact
Two ways in: business inquiries for brands, destinations, and campaigns, and collaborations for creatives and partners with an idea. Based in New York and open to travel.
